What is your hometown, what brought you to
the Pensacola Bay area, and how long have you
been here?
I was born in Dalton, Georgia, the Carpet Capital of the
World, and have spent 20 years traveling the country,
learning about weddings and special events from
industry leaders. In October, 2006, I received a call from
Phillip Morris, who asked me to come to Pensacola to
assist with an event space. I was on contract to be in
Pensacola two months. That was eleven years ago.
What is your profession and give a brief
description of what you do.
In 2014, I joined the Innisfree Hotels family here at the
Hilton Pensacola Beach as the Director of Romance,
where I book and design weddings for all of our Innisfree
properties. 2018 will mark my 500th wedding on
Pensacola Beach.
What led you to choose this profession?
Hospitality has always been in my blood. I am southern-
after all. I was raised with a strong background in
marketing and sales from my father. Once I was able
to combine the creative aspect of planning and design
in conjunction with sales and marketing, it was a game
changer. Innisfree Hotels has given me the opportunity
to grow the wedding department here at the Hilton and
position ourselves as the leading wedding facility/team
on the Gulf of Mexico.
What do you like best about Pensacola? What
makes it so unique?
Pensacola’s old-world charm and historic vibe is
contagious to everyone who visits. The energy here is
infectious. Our community leaders have had growth and
prosperity at the top of the agenda for Pensacola’s vision.
I’m thrilled to introduce our intricate and beautiful
white sandy beaches to thousands of guests every year
from all over the country who are here for destination
weddings.
Give us three words that best describe you.
Tenacious, Organized, Sincere
Favorite Things you like about Pensacola.
The locals, the food, Mardi Gras, and the Beaches.
I AM PENSACOLA because…
On any given day you can fi nd me standing on the beach
watching the sunrise/sunset and greeting visitors with a
warm smile.
I AM PENSACOLA
Darrin Land
photo provided by Steven Vance
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