Ugly Christmas sweaters are big with the
hipster crowd and shops like H&M, Target,
Macy’s, Walmart, and Nordstrom are making
the big bucks by selling ironic sweaters with
the perfect amount of humor and hideousness.
Online retailers are blowing up with sites like
UglyChristmasSweater.com and TipsyElves.
com raising the bar. The trend has even crossed
international borders and is popular in the
U.K. and amongst Europeans as well. Ugly
Christmas sweater parties are popping up in
office gatherings, in school holiday parties, at
family get togethers and even at frat and sorority
houses. What began as a gag has transformed
into a multi million-dollar industry complete
in celebrity endorsements. High profile icons
like Britney Spears and Beyoncé sell their own
holiday themed apparel and Star Wars, Marvel,
Disney, and other characters have been licensed
for use on the festive sweaters. All four major
American sports franchises, the NFL, NBA,
NHL, and MLB have even jumped on the
bandwagon with official team logos and athlete
names knitted into the garments. There is even a
National Ugly Christmas Sweater Day! Whether
you think they are funny, ironic, cute, or just
plain hideous, this trend isn’t going anywhere.
This is a look that is fun for the whole family,
from grandparents, to parents, kids, babies, and
even your furry friends. Holiday pet apparel is a
huge market with sweaters in every pattern and
color and even matching hats and boots. It may
seem contradictory to purchase clothing that is
considered to be ugly, but tis the season.
18-19 PcolaStyle - Ugly Christmas Sweaters.indd 2
11/25/18 11:12 AM