J
ewelers Trade Shop was established in Pensacola,
Florida, in 1956. The beautiful store is located
at 26 Palafox Place in the heart of Pensacola’s
___
thriving downtown. The store is unique because
three generations of family owners have established it as
one of the South’s finest luxury jewelry stores. Corbett
Davis, III, owner and president of Jewelers Trade Shop
explained, “Before my uncle Brad retired, there were
four family members working together and we all loved
it. The trust and the relationships we have built at the
store have always meant a lot to me. I love working with
my dad and wife. This may sound cliché, but I think
of our entire staff as family. We genuinely care about
one another and I know it is one of the qualities that
make us great!” The team recently decided to expand
with the addition of an in-house Rolex Boutique.
“This new in-store boutique will allow us to showcase
our Rolex models in an environment that perfectly
complements these legendary timepieces,” said Corbett.
Only the most exclusive jewelers in the world are Rolex
Authorized Dealers. Jewelers Trade Shop is the only
Rolex Authorized Dealer between Biloxi, Mississippi,
and Destin, Florida.
Corbett said, “It is an honor to be the only authorized
dealer in the area, but with the explosive growth
Rolex has had over the last 12 to 24 months, I doubt
we’ll be the only one in this area for long. We were
in business for about 40 years before we were able
to become a dealer.” Corbett began working in the
store full time after college and has seen the impact
that becoming a Rolex dealer 20 years ago has had on
the business. “Rolex is much more than a timepiece
manufacturer. They are also an organization that places
a heavy emphasis on giving back to communities and
individuals,” described Corbett. “I remember after the
September 11 attacks, how Rolex stepped up in a big
way. They gave millions and millions to scholarships,
but the majority of their contributions remained
unpublicized. Rolex has ensured that their founding
principles have always included philanthropy, but they
are sincere about their contributions. They do it for the
right reasons, not for PR. I appreciate that.”
The construction on the in-house boutique is
complete and Rolex helped design the entire project to
ensure a consistent environment amongst their dealers.
The boutique is constructed of high-end materials
including natural stone, marble, raked limestone, and
leather to match the luxury of the watches. The glass
and locks are incredibly high tech and secure and the
watch displays even have tracking devices built into
them that have to be disabled at purchase. If not, a
silent alarm is sent directly to the police department
SWAT team. Jewelers Trade Shop has no plans of
slowing down. “We recently returned from a great
jewelry show in Las Vegas where my wife, Sarah, and I
met with David and Sybil Yurman and Roberto Coin,”
Corbett said, “We spent days searching and searching
for the newest trends and the most perfect diamonds
and colored stones.” This trip and the expansion have
inspired the whole team, so be on the lookout for some
exciting events coming up soon and all of the new things
Jewelers Trade Shop has in store for the future.
story by
Courtney Murray
|
photo by
Steven Gray/Move Media
Business Profile
Jewelers Trade Shop
34 | VIPPensacola.com
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