34 | VIPDestinMagazine.com
B
eth Bailey
Keener moved to
Destin in 2014
after being in Georgia.
However, she is from
Pensacola.
Her love of sewing
started at the age of 12
when her favorite Aunt
Kathy taught her how to
sew. After many lengthy
careers and selling her
last business in Georgia
in May of 2014 she
was searching for a
new path in life and the
embroidery business was
the natural extension
of her love of sewing.
She was mentored by
her long-time friend,
LeAnn O’Conner in the
business and with the
help of the Destin One
referral group she started
her business in Destin.
Her husband, Basiel and
her daughter, Keira are big supporters of her endeavors and working out
of the home in her business is an extra blessing.
Creative Threads Embroidery offers a range of products for
promotional or personal use. Products can have logos, graphics
or names which can be embroidered or silk-screened. We can also
handcrafted products with custom embroidery. Shirts, jackets, and
other clothing apparel can also be embroidered or silk-screened.
Handbags, duffels, ballet bags, knapsacks, and totes come in a variety of
colors and sizes available and in most collegiate colors for college fans.
Handcrafted reversible headbands in a variety of colors can be custom
made in school or collegiate colors. Caps, visors and headbands can
be embroidered with logos, names or initials. Handcrafted blankets in
any color, theme, school or collegiate colors. Children and adult sizes
available for embroidered or silkscreened clothing.
J
annah Jeffcoat, owner of Lena Ellen Boutique, began her career as an
Aesthetician in her family owned salon and spa in Andalusia, Alabama.
While building her Aesthetic business, she saw a need for a place to shop in
her small town. A place where a girl could get an outfi t to feel good about herself
without breaking the bank. She chose to specialize in hand-selected clothing and
jewelry that looked high-end, yet maintained affordable prices. The store, named
after Jannah’s late grandmother, Lena Ellen Paul, began as just a small space in
her already existing salon. The store has since increased in square footage to over
4,600 sq. ft., and recently opened a new location in Destin. Jannah still scours
markets for small quantities of each unique item found in her stores, despite the
growth in business. She believes boutique shopping
is about fi nding something unique, while getting
personalized service while you shop.
Lena Ellen Boutique is open Monday-Friday
10:00-6:00 and Saturday 10:00-4:00.
Owner,
Creative Threads Embroidery
BETH
KEENER
850.499.2552
419 Baywinds Drive, Destin
Owner,
Lena Ellen Boutique
JANNAH
JEFFCOAT
850.842.4949
36150 Emerald Coast Parkway,
Suite 103, Destin
Owner,
Sea & Sand Jewelry
EMILY
KELLY
850.842.9094
Heart of Destin Commons
E
mily Kelly is the
proud owner
of Sea & Sand
Jewelry in the Destin
Commons. Born in
Winter Park, FL, she
now resides in the
Destin area with her
husband William, and
dog Louie, who is the
real boss of the home.
Their two children,
Clint and Katie, attend
Mississippi State
University. Emily has
spent most of her career
helping Alzheimer’s
patients as a nurse, and
is fi nishing another
degree this year at The
University of Southern
Mississippi.
Having always had
an interest in arts and
crafts, she has fond
memories of her family
making them on her
grandmother’s huge dining table while sipping lemonade and sweet
tea. She starting making jewelry at 18 years old and continues to make
jewelry and paint. She enjoys the relaxing feel that the Emerald Coast
lends to her creativity. Having dreamed of opening a boutique for
many years, her dreams came to pass this year. Opening a business is
tough, but Emily says it’s worth it every time a customer lights up with
joy when they fi nd that special piece of jewelry. She thanks God for
allowing her to make this happen.
Sea & Sand Jewelry offers handmade, one of a kind jewelry, featuring
several local artists. Just like everyone has a story, every piece of
jewelry does too. They offer something to make every woman feel
beautiful from $20-$2000.
29-38 Ladies profiles.indd 6
8/27/17 1:27 PM