I

sland Clothier in the Village of Baytowne Wharf had a Spring Launch Party to introduce  “The Normal 
Brand,” their newest men’s line. Guests and shoppers who attended the event enjoyed complimentary bites and 
brews, and met Lan Sansone, the owner and creative mind behind the collection. 

Lan told 

VIP Destin Magazine the brand came about when he and his brother decided to make shirts that 

were comfortable, versatile and normal, “because reasonably priced shirts like that were difficult to find. And the 
name ‘The Normal Brand’ just fit perfectly, because it was just normal everyday clothing.” Ms. Sara Becnel of 
Sandestin also expressed how stoked she was the that The Normal Brand was sold at the Island Clothiers Shop in 
Sandestin saying, “The shirts are just lovely, the vibrant colors and comfortable fabric is to die for.”

   VIP Destin at The Island Clothier

photos & story by

Zhalman Harris

!"#$%&'(#%!)

*+,

!"#$%&'()*%+,'-)#./

46     |    VIPDestinMagazine.com

Ben Stone

Kelly Merkel & Lindsay Stoner

Chris & Laura Urirate

Lan Sansone, Sara Becnel & Whitt Luker

Brendan Parker & Lan Sansone

46 Event_TheNormalBrand_May19.indd   1

4/25/19   9:56 AM