I
sland Clothier in the Village of Baytowne Wharf had a Spring Launch Party to introduce “The Normal
Brand,” their newest men’s line. Guests and shoppers who attended the event enjoyed complimentary bites and
brews, and met Lan Sansone, the owner and creative mind behind the collection.
Lan told
VIP Destin Magazine the brand came about when he and his brother decided to make shirts that
were comfortable, versatile and normal, “because reasonably priced shirts like that were difficult to find. And the
name ‘The Normal Brand’ just fit perfectly, because it was just normal everyday clothing.” Ms. Sara Becnel of
Sandestin also expressed how stoked she was the that The Normal Brand was sold at the Island Clothiers Shop in
Sandestin saying, “The shirts are just lovely, the vibrant colors and comfortable fabric is to die for.”
VIP Destin at The Island Clothier
photos & story by
Zhalman Harris
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46 | VIPDestinMagazine.com
Ben Stone
Kelly Merkel & Lindsay Stoner
Chris & Laura Urirate
Lan Sansone, Sara Becnel & Whitt Luker
Brendan Parker & Lan Sansone
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