motorcycle racing injuries that made pain a daily struggle and 

resulted in surgeries. Paddle boarding gave me a new way to 

enjoy being active, and it’s really helped me form a greater 

connection to myself and to the water.”  

More than anything else, the team at Wet has a mission to give 

their clients the basis they need for growing a love for the water, 

whether those clients have never gotten deeper than their ankles 

or are long-time SUP pros. Anything and everything they could 

need is at their disposal, as are the lessons they might be seeking for building 

their skills and comfort level out on the waves. “Our clients can always count 

on us to be on time, professional, and helpful,” says manager Bochkareva. “If 

you want to try paddle boarding or kayaking and have never done it before, 

we’re here to help get you started.” And speaking of getting started, plans for 

paddleboard yoga and flowing SUP yoga are in the works to be launched on 

their weekly calendar of activities in the next few months.

“We’re attempting to put a new spin and a new vitality into the industry, 

and our clients can expect that when they come to Wet, we’re completely 

motivated to give them the best experience and to learn 

with them,” adds 

Proffitt. “Our hope is that people will find ways of incorporating water sports 

and activities into their daily lifestyle.”

“We’re building ourselves as a brand whose passion is a lifestyle lives on the 

water,” Bochkareva continues. “The name 

Wet is an expression of having fun 

on the water: Focusing on water activities, athletic adventures, and even the 

relaxation of interacting with water. Our world is all connected by that main 

element of 

water, and that’s such a unique force of unity that we want people 

to explore in new ways.” 

So be adventurous, dive in, and get 

wet—these guys have you covered.

Wet, Inc., is located at 200 Industrial Park, Unit D, Destin, Florida 32541. 

For more information, call (850) 974-0134 or visit www.wetdestin.com.

“Our clients can always count 

on us to be on time, professional, 

and helpful,” says manager 

Bochkareva. “If you want to try 

paddle boarding or kayaking and 

have never done it before, we’re 

here to help get you started.” 

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