A

lucky few are able to do what they truly love for a 

living. Husband and wife business partners William 

and Emily Kelly consider themselves extremely 

blessed to be in this exclusive group. Emily had 

dreamed of opening her own boutique for as long as she could 

remember. “I’ve made several pieces over the years and just feel 

I have a soul for art,” explained Emily. She worked for years as 

a nurse and never fully had the confidence to open a store, until 

her husband gave her the assurance to take the leap of faith and 

follow her dreams. Their journey began one evening while the 

couple was watching a picturesque sunset over the beautiful 

emerald Gulf on Okaloosa Island. “The Lord 

spoke to us, and my husband, William, 

asked me if I would like to start selling 

jewelry and open a small store in the 

area,” described Emily. William had 

always worked in finance and never 

thought he would end up selling jewelry 

for a living, but now considers what he 

does far more rewarding than any day in 

finance. Emily has always loved people and helping people, so 

she loves helping people find the perfect gift or the perfect piece 

of jewelry for that special occasion. The couple encourages other 

entrepreneurs to always follow their dreams and do whatever it 

takes to make it happen. Also to be open to your ship changing 

patterns, for what lies ahead is usually better than the path you 

would of taken.

Over the course of 12 months they proceeded to open three 

stores amongst their two brands; Sea & Sand Jewelry and Emma 

& Kate Jewelry. Sea & Sand sells top quality jewelry that is 

affordable to a wide spectrum of budgets, with pieces ranging 

from $10 to $1,000. This brand is known for nautical themed 

jewelry with hints of leather and pearls.  Most of their pieces 

are handmade and they sell lines from some of the world’s top 

designers as well as budding local jewelry artists. 

Their second line, Emma & Kate Jewelry was named with 

family in mind. Emma sounds like the first part  of Emily’s 

name and Kate for their daughter Katherine. William says they 

are his two angels. The store sells high-end designer pieces 

from a variety of well-known jewelry lines as well as talented 

story by

 

Courtney Murray

 

  |  

photos by

 

Kristina Wright

Business  spotlight

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11/27/18   8:40 AM